Website copy Archives - Intelligent Octopus

Now booking projects for June 2023! Book a Discovery Call HERE to get started!.

(not) All About You: What to include in an About Me that connects

by contact.erika.jones@gmail.com | Aug 5, 2020 | client journey, Copy Writing, Website copy, Writing Tips

If you, like me, have a toddler at home, perhaps you’ve had that moment watching a complete meltdown where you think, “sorry, little one, it’s just not all about you!” Now, as a business owner, you’re potential meltdown is a bit different. Rather than not getting...

The Top 3 Things to Include in Your Homepage Copy

by contact.erika.jones@gmail.com | Jul 29, 2020 | Copy Writing, Website copy, Writing Tips

It’s time to revisit (or write) your website, starting right from that homepage copy, and it feels a little daunting. The key is to break this big project into do-able chunks! First off, if you’re writing the copy, you don’t actually start with the copy. You’ll want...

Who Are You Writing To? How to describe the client journey

by contact.erika.jones@gmail.com | Jul 22, 2020 | client journey, Copy Writing, Website copy, Writing Tips

You are taking your client on a journey. Truth be told, you are inviting them to include you on THEIR journey. You’re not the hero swooping in to solve all their business problems, or give them the answers to their exact financial woes. In your emails, your...

(not) All About You: What to include in an About Me that connects

The Top 3 Things to Include in Your Homepage Copy

Who Are You Writing To? How to describe the client journey

About This Site