The Top 3 Things to Include in Your Homepage Copy
It’s time to revisit (or write) your website, starting right from that homepage copy, and it feels a little daunting. The key is to break this big project into do-able chunks! First off, if you’re writing the copy, you don’t actually start with the copy. You’ll want...
Who Are You Writing To? How to describe the client journey
You are taking your client on a journey. Truth be told, you are inviting them to include you on THEIR journey. You’re not the hero swooping in to solve all their business problems, or give them the answers to their exact financial woes. In your emails, your...
5 Tips to Break Through Your Writing Doubts
What do you do when you are stuck in your writing? You’ve got some words down, but you’re not sure they’re as good as they should be. Or maybe they just aren’t enough words. Now what? Every writer gets stuck at some point. For me, it was yesterday...
